Anjan Luthra

Anjan Luthra is the founder and Managing Partner of Indexed, a search growth consultancy that helps businesses turn organic search into their highest ROI channel.

Using the Indexed Full-Stack Search Method™, Indexed handles everything end to end including strategy, technical SEO, content, authority building, web development, and attribution. Indexed works with ambitious companies across the US, UK, and Europe from its base in Dubai.

The only SEO update you need.

Explore insights, trends, and strategies shaping the next generation of search powered by artificial intelligence. Stay ahead with expert opinions, tools, and real-world applications driving SEO innovation.

All articles by Anjan

Insights
5 mins read

Why Your Competitors Are Outranking You (It’s Probably Not What Your Last Agency Said)

It’s a common story. You’ve invested in SEO, perhaps even worked with an agency, yet your competitors still seem to...

Top Reads
5 mins read

HubSpot Built a $27B Business on SEO. Then Google Penalised Them. What Founders Should Learn

HubSpot, a name synonymous with inbound marketing and SEO success, built a multi-billion dollar business by mastering search engine optimization....

AI & the Future of Search
5 mins read

The Problem With “SEO Is Dead” Takes (And Why They Keep Coming Back)

Every year, like clockwork, someone declares that SEO is dead. It’s a take that resurfaces with remarkable regularity, often following...

Top Reads
4 mins read

Should You Hire an SEO Agency or Build In-House? The Honest Answer for Founders

For many founders, the question of how to handle SEO is a recurring one. Do you bring it all in-house,...

Top Reads
4 mins read

Canva’s SEO Strategy Built a $40B Company. Here’s the Part People Miss

Canva, the design giant valued at $40 billion, didn’t get there by accident. While their user-friendly platform and freemium model...

Insights
4 mins read

What Happens to Your SEO When a Competitor Gets Acquired

When a competitor gets acquired, it often feels like a seismic event in your industry. Beyond the headlines and financial...

Insights
4 mins read

The Organic Traffic Crisis Is Real. But It’s Not Affecting Everyone Equally

Most websites are seeing organic traffic drop. But it's not affecting everyone equally. Here's what the data shows, who's getting...

Insights
7 mins read

Why Most Boards Still Don’t Understand SEO (And Why That’s a Problem)

For many businesses, the boardroom is where critical decisions are made, strategies are forged, and the future is charted. Yet,...

Top Reads
5 mins read

NerdWallet Lost 20% of Its Traffic to AI — Then Grew Revenue Anyway

NerdWallet, a prominent personal finance website, faced a significant challenge when artificial intelligence began to reshape the digital landscape. Despite...

Insights
4 mins read

The SEO Agency Red Flags No One Talks About (Until After You’ve Paid)

Hiring an SEO agency is often a leap of faith. You hand over a significant chunk of your marketing budget,...

AI & the Future of Search
5 mins read

Google AI Overviews Are Stealing Clicks. Here’s the Honest Picture for Business Owners

Google’s AI Overviews have been live in the UK and US for a while now. The early data is in....

Top Reads
5 mins read

The Zapier Playbook: How One Piece of Strategic SEO Thinking Built a $5B Company

Zapier didn’t build a $5 billion company by accident. And if you look closely at how they grew, one decision...

Insights
4 mins read

What a CEO Should Actually Ask an SEO Agency Before Signing Anything

Before you sign with an SEO agency, ask these questions. Most CEOs skip them — and end up paying for...

Guides
4 mins read

SEO for Product Managers: What You Actually Need to Know

Product managers make SEO decisions every day without realising it. Here is what you need to know to build a...

Guides
5 mins read

On-Page SEO: What It Is and How to Get It Right

Most SEO advice treats on-page optimisation like a checklist. Add your keyword here, write a meta description there, done. That...

Insights
4 mins read

Why 73% of B2B Websites Lost Traffic in 2025 — And What the Survivors Did Differently

B2B organic traffic dropped hard in 2025. Studies tracking thousands of B2B domains showed nearly three quarters of them losing...

Insights
13 mins read

5 Common SEO Mistakes to Avoid

In this blog, you'll learn how to avoid the five most common SEO mistakes, including poor keyword research, inadequate internal...

Insights
12 mins read

Why You Shouldn’t Invest in SEO: 4 Reasons to Consider

In this blog, we outline four critical reasons why SEO might not be the right fit for every business. While...

Insights
10 mins read

Search Is Going Video-First: How to Stay Visible on Google

Google is shifting toward video-first search, changing how visibility is earned online. This article explains what the shift means, how...

Insights
8 mins read

The num=100 Change: Why Your GSC Data Suddenly Dropped

Google’s removal of the num=100 parameter reshaped how impressions and rankings appear in Search Console. Your visibility remains stable, but...

Guides
9 mins read

The Modern SEO Stack: Tools and Systems for $100M+ Companies

Most SEO “stacks” are cobbled together with consumer tools and wishful thinking. But when you’re operating at scale—when organic search...

Insights
8 mins read

Why Do You Need Search Engine Optimization (SEO)?

This article explains the importance of SEO for businesses wanting a strong online presence. It covers how SEO boosts visibility,...

Insights
9 mins read

Why SEO is Important for Businesses?

SEO is essential for any business aiming to grow online. It helps increase visibility, attract quality traffic, and build trust...

Insights
8 mins read

Is SEO Worth It For Small Businesses?

This article explores why SEO is a smart, long-term investment for small businesses. From boosting local visibility and building credibility...

Insights
10 mins read

Is SEO Still Relevant Today?

SEO is still essential for driving organic traffic, building visibility, and reaching the right audience. While strategies like mobile optimization...

Insights
10 mins read

Does Domain Name Matter for SEO?

A well-chosen domain impacts how users and search engines view your site. From choosing the right extension and crafting a...

Insights
8 mins read

Does SEO Really Work?

This article explores whether SEO truly delivers results, breaking down how search engine optimization boosts traffic, builds credibility, and attracts...

Insights
10 mins read

Is SEO Important for Every Business?

This article explores why SEO is essential for every business, helping improve visibility, attract the right audience, and drive growth....

Insights
9 mins read

How Does Search Engine Optimization Increase Business Opportunities?

This article explores how SEO can boost business opportunities by increasing online visibility, attracting relevant visitors, and driving sustainable growth....

Insights
11 mins read

Why Is SEO So Expensive?

SEO can feel costly, but it’s a valuable investment for long-term growth. Quality SEO includes content creation, technical improvements, and...

Insights
12 mins read

Ultimate Guide to SEO for Dentists

This guide covers essential SEO steps for dentists, including local optimization, keyword targeting, and content strategy. Each step is designed...

Insights
13 mins read

Ultimate Guide to SEO for Recruiters

This guide explains how recruiters can use SEO to attract more candidates and clients. Learn about keyword strategies, on-page optimization,...

Insights
14 mins read

Ultimate Guide to SEO for Web Development

This guide covers essential SEO strategies for web development, including site structure optimization, technical SEO tips, local SEO practices, and...

Guides
13 mins read

Ultimate Guide to SEO for Accounting Firms

This guide covers essential SEO techniques for accounting firms, helping you improve search visibility, attract relevant clients, and drive growth....