- 5 Minute Read
How we turned SEO into $1.1m in revenue for a renewable energy brand
growth in referring domains
0
%
increase in backlinks
0
%
pages rank on Google’s first page
0
%
Over 10 months, Indexed generated $1.5m in SEO-driven pipeline and $1.1m in revenue for a venture-backed solar group.
SEO became one of their highest-return acquisition channels, outperforming Google Ads on revenue impact.
Headquarters
United Kingdom
Industry
Renewable Energy
Commercial Objective
Turning SEO into revenue
Pain Points
Growth in referring domains
0
%
pages Indexed in Google search
0
K
Want similar growth?
01
The company launched with virtually zero SEO or AI visibility, meaning buyers simply couldn’t discover them online.
02
With no in-house SEO resources, no content plan, and an immature website, organic search wasn’t contributing to pipeline or revenue.
03
The site lacked structure and clear service pages, making it impossible to capture high-intent demand even when users landed on it.
The Challenge
The company was brand new, with no in-house SEO capability, no organic visibility, and no existing foundation to generate demand outside of paid ads.
At the same time, it had big ambitions: to grow quickly through a buy-and-build strategy, combine multiple acquisitions under one brand, and scale nationally without slowing revenue.
Relying heavily on Google Ads wasn’t sustainable, but shifting away from paid channels required building trust, visibility, and demand from scratch — while integrating newly acquired businesses and keeping growth on track.
The challenge was to create a scalable, revenue-driving search presence fast, without internal resources, and without disrupting momentum during rapid expansion.
Indexed Services Used
The Solution
Indexed used its Full-Stack Search Method™ to unify a brand-new presence across search and AI discovery. The focus was on building clear structure and signals so the business could be easily understood and found.
With strong foundations in place, the Full-Stack Search Method™ scaled high-intent local pages and content to capture demand at the point of purchase. This improved visibility across both traditional search and AI-driven results.
As AI SEO and authority compounded, the business began winning searches previously dominated by larger competitors. Search and AI discovery became consistent drivers of enquiries, pipeline, and revenue.
01
Migrated acquired domains
After acquiring a solar business, the client needed to merge two websites without losing existing traffic or authority. Indexed mapped and redirected 600+ URLs, carrying over high-performing pages while removing low-value duplicates.
This preserved backlinks and search equity, creating a clean, stable foundation to scale service depth and regional landing pages.
02
Built service and local landing pages
With the site structure in place, Indexed built high-intent service and local pages designed to capture demand from homeowners actively searching for solar. Pages were structured around buyer intent, regional relevance, and clear messaging rather than generic SEO content.
Each page was designed to convert, with clear calls-to-action, trust signals, and proof tailored to local homeowners. This gave the brand immediate local visibility and a competitive edge against more established solar providers.
03
Added schema and fixed technical gaps
Indexed fixed critical technical gaps and added structured data so the business could be clearly understood across search and AI-driven discovery. This improved how the brand appeared in results and ensured customers saw accurate, consistent business information.
04
Launched backlink acquisition campaign
We closed the authority gap by earning trusted, relevant links from industry and regional sources. This strengthened credibility, improved rankings, and helped the brand compete with larger, more established solar providers.
05
Optimized Google Business Profile and local citations
We strengthened local visibility by optimizing the Google Business Profile and cleaning up business information across key directories. This improved map rankings, trust signals, and visibility for high-intent local solar searches. Ongoing profile activity kept the brand active in local results, helping convert nearby search demand into calls and enquiries.
“We started with zero SEO and AI discoverability, but big growth targets. Indexed built a scalable search foundation that now drives pipeline and revenue, while reducing our dependence on paid acquisition.”
The Impact
Powered by the Indexed Full-Stack Search Method™, SEO moved from zero to a primary growth channel — generating $1.5m in pipeline and $1.1m in revenue, with higher ROI than paid ads.
01
$1.1m in revenue driven by SEO
Over 10 months, SEO became a primary revenue engine for the business, generating $1.5m in pipeline and $1.1m in closed revenue. Despite fewer leads than Google Ads, SEO delivered higher-quality enquiries, stronger conversion rates, and materially better ROI.
02
$1.5m in qualified sales pipeline
Within six months, the renewables firm became visible across searches that once only showed competitors. Search impressions grew by 2,094%, while clicks more than tripled. These gains came as new service and location pages began ranking for homeowner-focused solar searches, driving a consistent flow of qualified visitors to the site.
03
900% increase in high-intent organic traffic
Organic traffic grew from 5 clicks per day to 50 clicks per day — a 900% increase driven by service and local search visibility. This growth came from buyer-ready searches, directly supporting pipeline and revenue rather than low-intent awareness traffic.
04
AI search visibility driving incremental demand
Despite launching with zero visibility, the brand quickly became discoverable across AI platforms.
Strong authority signals and a technically sound site, built through the Indexed Full-Stack Search Method™, now drive ~25% month-over-month growth from AI search.
05
Local SEO driving consistent inbound demand
The brand now ranks consistently in the map pack for all key local solar searches. Local SEO alone now drives ~25% of total leads, supplying a steady flow of high-intent enquiries.
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