Overview
At Indexed, we specialize in creating advanced SEO strategies that drive measurable growth, even for startups competing in highly competitive industries. Our work with a legal firm startup in Manchester highlights how a well-executed, targeted SEO strategy can help small firms outperform larger, established competitors. In just three months, we increased their organic traffic by an incredible 1272%, demonstrating the effectiveness of our approach.
Challenges
The client, a newly established legal firm, wanted to gain visibility in a market dominated by larger competitors. Despite a limited budget, they knew SEO could help level the playing field. However, they lacked the knowledge of how to create the right type of content at scale to rank in search results and effectively compete.
They needed:
- A comprehensive SEO strategy that would be cost-effective but impactful.
- Scalable, high-quality content to target the right keywords.
- A structured approach to improve site navigation and SEO performance.
Our Approach
Tailored SEO Strategy & Keyword Planning
We started by understanding the client’s specific goals and market challenges, crafting a personalized SEO strategy to meet their needs. This included detailed keyword research and a competitive analysis to identify opportunities for the firm to gain visibility.
- Keyword Research: Identified the most relevant, high-impact keywords for their legal services, focusing on achievable terms for fast results.
- Site Structure & Content Mapping: Developed a clear plan for landing pages and blog content to target each keyword effectively.
- Internal Linking Strategy: Mapped keywords to pages and developed a linking strategy to boost site authority and ease Google’s indexing process.
Content Creation at Scale
To drive rapid growth, we created a detailed content plan, leveraging AI to produce high-quality, SEO-optimized content quickly and efficiently.
- Content Clustering: Built a fully clustered content strategy, organizing 300 pages of high-quality content, complete with lists, tables, bullet points, infographics, and videos.
- AI-Enhanced Efficiency: Used AI tools to scale content production without sacrificing quality, ensuring cost-efficiency while maintaining SEO impact.
- On-Page Optimization: Ensured all content was fully optimized for SEO, including internal linking, image optimization, and multimedia integration.
Linking Strategy & Site Optimization
We developed a structured internal linking plan to ensure Google’s bots could easily navigate the site, improving its ranking potential.
- Internal Linking: Structured internal links to enhance keyword relevance and improve crawlability.
- Content Upload & Optimization: Ensured all new content was uploaded with relevant images and SEO best practices for maximum visibility.
Results
Within just three months, the client saw a dramatic improvement in their online visibility and organic traffic. The detailed results speak for themselves:
- Total Clicks: Increased by 1272%, from 667 to 9,150.
- Total Impressions: Grew from 58.6K to 737K.
- Average CTR: Improved from 1.1% to 1.2%.
- Average Position: Improved from 32.6 to 29.6.
These results demonstrate the power of a strategic SEO approach, even for startups working with limited budgets. The client’s visibility and organic traffic skyrocketed, allowing them to compete with far larger firms in their industry.
Ready to Transform Your SEO Results?
Book a time with a top 1% SEO expert today and discover how we can seamlessly integrate into your workflow. On the call, we’ll dive into your current SEO strategy, uncover quick wins, and offer actionable advice that can drive exponential growth in your organic traffic.
Let’s talk through how to turn traffic into leads and take your SEO efforts to the next level.
