Overview
At Indexed, we specialize in developing strategic, results-driven SEO solutions that help businesses unlock their full potential. In this case, we partnered with a fast-growing, venture-backed payments company to overhaul their SEO strategy and drive a significant increase in organic traffic. Over just six months, we helped boost their total clicks from 63.2K to 116K, aligning their content strategy with high-impact keywords.
Challenges
The client had been producing high-quality content using AI, but their SEO performance was falling flat. Despite the strong content foundation, they were not seeing the traffic growth they expected. The main issue? Poor keyword targeting and a disorganized content strategy that didn’t effectively drive traffic or conversions.
They needed a solution that would:
- Refine their keyword strategy to target high-impact, achievable keywords.
- Reorganize their existing content to improve search visibility.
- Provide training and support to ensure long-term SEO success.
Our Approach
Comprehensive SEO Audit & Strategy
We began with an in-depth SEO audit, taking a close look at their content, competitors, and the market landscape. From there, we built a tailored strategy to optimize their content and improve rankings.
- Competitor & Market Analysis: We mapped out the competitive landscape to identify keyword gaps and opportunities.
- Keyword Strategy: Developed a refined keyword plan focusing on high-impact, globally relevant topics that would drive targeted traffic.
- Content Clustering: Organized content into structured clusters, creating a more cohesive SEO framework.
Content Reorganization & Optimization
Our next step was to realign the client’s content for maximum SEO impact, ensuring it was optimized to target the right keywords and structured for both users and search engines.
- Content Re-categorization: We reorganized their existing content, creating a logical structure that supported stronger internal linking and keyword targeting.
- Content Plan: Developed a strategic content plan to guide future content creation and publishing, with a focus on engaging and optimized articles.
- On-page SEO: Provided guidelines for internal linking, multimedia use, and SEO best practices to boost user engagement and search rankings.
Educational Support & Ongoing Consultancy
We didn’t just leave them with a strategy—we empowered their team with the skills to sustain long-term success.
- SEO Training: Conducted detailed training sessions on SEO best practices, keyword research, and content optimization to improve their in-house capabilities.
- Ongoing Support: Continued to provide consultancy and feedback to ensure the strategy was implemented effectively and the client’s team felt supported.
Results
Our approach led to a substantial increase in the client’s organic traffic and overall SEO performance. Key metrics include:
- Total Clicks: Increased from 63.2K to 116K in just 6 months.
- Total Impressions: Grew from 1.89M to 3.59M, significantly expanding their visibility.
- Average Position: Improved from 38.4 to 23.6, bringing them closer to the top of search results.
- Average CTR: Improved from 3.2% to 3.3%, maintaining strong engagement with their audience.
These results demonstrate the power of a well-executed SEO strategy focused on targeted keywords, structured content, and ongoing optimization.
Key Takeaways
- Rapid results: Achieved a 84% increase in clicks in just 6 months.
- Strategic keyword focus: Refined keyword strategy helped capture high-intent traffic.
- Sustainable success: Provided the client with the training and tools needed for long-term SEO growth.
Ready to Transform Your SEO Results?
Book a time with a top 1% SEO expert today and discover how we can seamlessly integrate into your workflow. On the call, we’ll dive into your current SEO strategy, uncover quick wins, and offer actionable advice that can drive exponential growth in your organic traffic.
Let’s talk through how to turn traffic into leads and take your SEO efforts to the next level.
