- 5 Minute Read
Biotech and Laser Clinic scales organic reach by 75K% with Indexed
increase in clicks
0
X
growth in impressions
0
X
improvement in average position
0
%
This biotech and laser clinic, founded by a team with decades of experience in laser science and aesthetic technology, blends laser technology with medical aesthetics. It delivers advanced treatments ranging from laser hair and tattoo removal to non-invasive skin rejuvenation.
Despite its growing reputation, the website struggled with visibility, technical errors, and limited content. Indexed rebuilt its SEO foundation, introduced a consistent publishing system, and secured 225+ authoritative backlinks, resulting in 150x more clicks and 370x more impressions in eighteen months.
Headquarters
United Kingdom
Industry
Biotechnology Research
Indexed services used
Technical SEO, SEO Strategy, Blog Content, Backlinks
Pain Points
Growth in referring domains
0
%
pages Indexed in Google search
0
K
Want similar growth?
01
The clinic’s website had minimal visibility for core treatment-related keywords and lacked content depth across key service areas.
02
Broken links, redirect chains, and index bloat limited crawl efficiency and delayed new pages from being Indexed.
03
Duplicate titles, missing canonicals, and a weak sitemap reduced technical clarity for search engines.
04
Slow mobile speed affected both user experience and rankings.
05
Content showed weak E-E-A-T signals, with no clear author details or supporting references, that are critical for a medical (YMYL) domain.
06
With fewer than 50 referring domains, the site lacked the authority needed to compete with other laser and aesthetic clinics online.
The Challenge
The laser clinic had the expertise and technology to lead in advanced laser and aesthetic treatments. But, its online presence didn’t reflect that credibility.
Limited visibility in search made it difficult for patients to find core services such as laser hair removal, tattoo removal, and skin rejuvenation. Weak content coverage and technical inefficiencies further limited engagement, as users struggled to find detailed treatment information or navigate the site easily.
“We had the research, but not the reach. Without a stronger presence in search, our ability to attract collaboration and recognition was limited," shared the clinic’s team.
Technical inefficiencies and low backlink authority further constrained growth. Search engines struggled to crawl and index new content, while the lack of credible external references limited trust signals.
Indexed Services Used
The Solution
The strategy for the client focused on one goal: Building a search presence that matched their expertise.
The first step involved fixing crawl and indexation issues, optimizing page structure, and improving Core Web Vitals to make the site faster and easier to navigate. After achieving technical stability, the focus shifted to growth.
The next phase expanded topical coverage, improved keyword alignment across treatment pages, and strengthened authority through a structured backlink strategy and schema implementation. Together, these steps created a scalable SEO framework designed to support ongoing visibility and patient acquisition.
"Our role wasn’t just publishing content. It was building systems. Weekly workflows, quick review cycles, and clear documentation meant the client could scale output while keeping quality high," said the Indexed team.
01
Improved crawlability and indexation
Low-value and duplicate pages were removed from the index, while XML sitemaps were cleaned and resubmitted for accurate crawling. Robots.txt directives were corrected to prevent accidental blocking, and orphan pages were reconnected through internal links.
02
Strengthened on-page technical elements
Duplicate and missing meta titles were corrected, and meta descriptions were standardized to improve clarity and consistency. ALT text was added across image-heavy pages, and heading structures were reorganized for both accessibility and SEO alignment.
03
Build a research-aligned content strategy
Indexed mapped out content clusters based on how medical and academic audiences search for laser treatment and radiation science topics. Pillar articles targeted broad research categories, while supporting posts covered narrower subfields. Structured data was implemented for key content types including Articles, Organization, and FAQs.
04
Scale content production at pace
To sustain growth, Indexed delivered 25 SEO articles per month, each aligned to the strategy. A weekly workflow with 48-hour review cycles maintained high quality and eliminated bottlenecks.
05
Fixed canonicalization and internal linking
Canonical tags were reviewed and corrected to eliminate duplication issues. Internal linking was updated to connect service and research pages more strategically, while outdated HTTP links were replaced with HTTPS versions.
06
Enhanced performance and mobile experience
Core Web Vitals were optimized by reducing LCP and CLS values. Image compression and lazy loading improved load times, and all landing pages were refined for full responsiveness across devices
“The biggest change is discoverability. Our research is no longer hidden. Peers and collaborators can actually find us in search, which was the original goal.”
The Impact
Within 18 months, the biotech and laser clinic rebuilt its technical foundation, launched a consistent publishing cadence, and grew trusted academic links. As a result, its website generated 150x more clicks and delivered 370x more impressions, and secured 225+ referring domains that now power visibility, matching the quality of their research.
01
Improved crawlability and faster indexation
The site’s health score rose from the low 70s to 98/100. Fixes to broken links, redirects, and indexing inefficiencies improved site stability and crawlability. With Core Web Vitals optimized, every page now loads faster and performs more reliably across devices.
02
Growth in organic clicks
Clicks rose from 178 to 135K in 18 months, marking a 75,700% increase. This meant significantly more visitors were engaging with the client’s research content through search.
03
Sharp rise in impressions
Within 18 months, the site recorded a 195,400% increase in impressions, moving from 3.6K to 7.04M. The clinic’s services and treatments began appearing for hundreds of new queries, expanding its reach to audiences actively searching for medical laser and aesthetic care.
04
Improved average position
Average position improved from 23.4 to 10.1, reflecting a 57% gain in rankings. Core treatment keywords moved onto the first page of Google, putting the clinic ahead of competitors for searches related to laser hair removal, tattoo removal, and non-invasive skincare treatments.
05
Authority growth through backlinks
Referring domains increased from fewer than 50 to more than 225, driven by consistent link acquisition from credible medical and academic sources. This expansion strengthened domain authority and improved the clinic’s ability to rank for competitive medical and aesthetic keywords.
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